This Friday, MMVV Pro Catalan Arts will conclude with standout activities such as a conversation on the queer perspective in the new Catalan pop and sessions addressing equality and the prevention of violence in the sector.
More stages around the city are opening: El Sucre will dedicate one night to the new Catalan pop scene and another to electronic music, while the Plaça Major Estrella Damm will host today Triquell, Maria Arnal and La Ludwig Band; tomorrow Al·lèrgiques al pol·len, 31FAM and Sidonie; and on Sunday Reggae per Xics and Mishima.
The Mercat de Música Viva de Vic enters today the final stretch of its 37th edition with an intense program running through Sunday, combining major names from the international and national scene with premieres and discoveries. After three days of frenetic professional activity, MMVV heads into the weekend with essential musical events and a closing concert, meant as a gift to the city, with Mishima on the Plaça Major stage.
Today’s program brings high-level performances from the US band Okkervil River, one of the most distinctive voices in contemporary indie rock, and the duo LINA_ & Marco Mezquida, offering a deep dialogue between fado and pianistic reinvention. Strength and sensitivity will come with Baby Volcano, blending intensity and avant-garde in a powerful live show; Verlaat, presenting his first LP; and Sofía Gabanna, starting her tour with her new single Yo soy yo, affirming a strong urban voice. Also featured are C’mon Tigre, with a sound drawing from Brazilian rhythms and global experimentation; Kiliki, one of the most promising emerging figures from Navarre’s scene; and Sandra Cipolat & Taller de Músics Group, who fuse soul, jazz and experimental music into a new sound. Fresh, modern jazz comes with the Christopher Pérez Quartet, while Hajar offers a project shaped by the intersection of Spain and Morocco. Singer-songwriter Bianca Steck will showcase her folk- and pop-inspired universe; Roy Borland, Madrid-based musician and producer, presents his live show between jazz and folk; and the Icelandic duo Óskar Gudjonsson & Magnus Jóhann deliver an intimate journey of saxophone and piano.
At the Plaça de la Catedral, Irieix will present his electro-singer-songwriter project between pop and Latin sounds; Getdown Services, a British band on their first European tour, will unleash irreverent rock; Brama will showcase their powerful psychedelic rock’n’roll; and Biznaga will push punk’s boundaries with sharp lyrics.
The Plaça Major Estrella Damm will host Triquell, premiering his new album; Maria Arnal, with a pre-release performance of her upcoming record due in February; and La Ludwig Band, one of today’s most beloved Catalan groups, in one of the festival’s most anticipated nights.
Finally, El Sucre will resonate with the vitality of the new scene linked to feminist and LGTBIQ+ movements, featuring Ouineta, Fades, Svetlana and LaFrancesssa.
Final day of professional activity
Alongside the artistic program, this Friday MMVV Pro Catalan Arts will close after three days that brought together hundreds of music professionals. Today’s agenda includes meetings, assemblies and work sessions such as the gathering of La Red, the Xàfec association assembly, plus the final pitch sessions and the Link Project.
Particularly notable is the work session organized by the ARC association with the Equilatera cooperative, aimed at collectively drafting a guide of best practices against sexual violence in productions and concerts, designed as a useful tool for the entire sector. Also of note is the afternoon conversation at the Auditori Joaquim Maideu of L’Atlàntida on the queer perspective in the new Catalan pop, presented by Aïda Camprubí, highlighting the need to rethink music through diversity and inclusion.
A major innovation this year has been the Brindis sessions, now consolidated as a relaxed meeting space between artists and professionals. Today features two key editions: Brindis x Last Tour & Oso Polita, with the latest music news from northern Spain, and Brindis x Primavera Labels, premiering the 2025–2026 discographic releases ahead of Irieix’s showcase.
Weekend artistic program
Saturday the festival spreads across multiple stages, beginning with the premiere of res_ & Coral Canigó at the Church of La Pietat, a co-production with Festival MIRA blending poetry, electronics and improvisation in an intimate setting. The day also features all-ages programming with El Pony Menut, bringing live music to children in a participatory, joyful show.
The Catalan urban scene will be represented by Kuu, one of the most promising new voices, and gavina.mp3, the project of Barcelona poet Max Codinach, merging poetry and electronics. Rock takes the spotlight with Brighton 64, launching their farewell tour with the album Se traspasa, and Yawners, delivering fresh, punchy energy between pop, punk and indie rock.
The Plaça Major Estrella Damm will host three standout Catalan acts: Al·lèrgiques al pol·len, with an energetic, combative live show; 31 FAM, undisputed leaders of the Catalan urban scene with massive youth following; and Sidonie, premiering for the first time a fully Catalan-language album, in one of the most eagerly awaited festival moments.
The night will culminate at El Sucre with a session dedicated to electronic music, featuring VVV [Trippin’You] with their powerful, hypnotic sound; Ylia, one of Spain’s most recognized DJs and producers; and Cora Novoa, delivering an avant-garde live set shaped by technology and artistic sensitivity.
Sunday morning will be for families, with Reggae per Xics, bringing reggae adapted for children. In the afternoon, Mishima will close the 37th edition of the Mercat with a heartfelt concert dedicated to the city, revisiting their career highlights.
Making MMVV possible
The Mercat de Música Viva de Vic is made possible thanks to the commitment of public institutions that drive and support it: the City Council of Vic, through the Autonomous Body for Fairs and Markets (OFIM), and the Government of Catalonia, through ICEC. Also the Ministry of Culture, through INAEM, and the Barcelona Provincial Council, through ODA.
It is also supported by the sponsorship and involvement of private companies such as Estrella Damm, main sponsor, and Vera, technology sponsor, along with numerous companies and institutions that collaborate with and support MMVV.
